Jiang Feng, chairman of the China Association of Household Appliances, said in an interview with reporters that evening that "the 13th Five-Year Plan" period, the state advocated supply-side reform, such as smart toilet cover, dishwasher, dryer and other household appliances products have great potential. It is expected that 3C certification will soon incorporate smart toilet cover into the certification product system.
In order to promote the development of the smart toilet cover industry, China Electrical Appliances Association established a professional committee of smart toilet appliances last year to collect information and data, and launched the "China Smart toilet cover industry development report 2016" (hereinafter referred to as the "report").
Toilet covers have been stir-fried in the past two years since Chinese consumers snapped up toilet covers in Japan at the beginning of last year. The data show that in 2015, the domestic sales of intelligent toilets in China were about 1.95 million units, an increase of 80.5% over that in 2014; the domestic sales were about 4.39 billion yuan, an increase of 78.5% over the same period last year.
However, compared with Japan, Korea and Taiwan, smart toilets are still in the import stage in mainland China. At present, the smart toilet market in China mainland has about 3 million to 4 million units, with a penetration rate of only 1%. Shanghai, Beijing and other first-tier cities are relatively high, and the penetration rate is close to zero in the vast tertiary and fourth-tier markets and rural areas.
According to statistics, Japan has the highest penetration rate and the most mature market development, with the penetration rate reaching 76%. Korea has the second highest penetration rate, with the penetration rate approaching 50%. Taiwan's penetration rate is about 25%. Due to differences in living and eating habits, the popularity of intelligent toilets in Europe and America is very low.
Why is the stir-frying hot, but the market of smart toilet cover in China is still very small? According to Jiang Feng's analysis, it is mainly limited by four reasons. First, it is limited by consumers'perception. This is a product of "no need to know, no need to leave", especially for the elderly, women and people with hemorrhoids, constipation symptoms.
Secondly, it is limited to objective use environment. For example, some households use "reclaimed water" (secondary water) to flush toilets, which needs to be replaced by tap water; according to the current domestic toilet design standards, there is no power supply near the toilet, and it will become troublesome for users who have been decorated to install toilet covers.
In addition, it is limited by the purchasing channel. In the past, the main sales channel of intelligent toilet cover was in the material market. Since last year, Gome and other Dalian locks have introduced smart toilet covers into stores to facilitate consumers to choose and buy.
In addition, the industry standards are not perfect. Intelligent toilet cover involves not only water, but also electricity, and people are sitting on it, so security certification is very important.
